When 10,000 fans signed up to show their love for Nature Nate’s Honey, they knew they had a rare opportunity to build a team of engaged brand ambassadors.
They say it’s what’s on the inside that matters the most, but in the world of CPG, the outside matters first. Toting an Entube is cool, almost fashionable. The flavor inside is a bonus surprise.
Taste. Texture. Scent. We all have a reason why we love the food we love. For brands like SweetWater Brewery, the consumer love runs deeper.
To feel like you’re on the beach without actually being there in just one taste? Corona mastered the art, and the “Parrot Heads” and “No Shoes Nation” followed.
Catalogs are as important and effective now as ever. Although this is the case, the costly nature of catalog marketing makes effective measurement a must.
Explore six big waves expected to hit the food marketing industry this year, and learn how they will impact your annual strategy.
Millennials continue to make waves in the consumer world with what Forbes refers to as “the Millennial Mindset.” This trend of buying behaviors has forced many brands, food companies especially, to reconsider how they approach the consumer. In 2014, an Edelman study revealed that 66% of consumers felt customer-brand relationships were one-sided. Nearly 70% believed […]
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