Catalogs are as important and effective now as ever. Although this is the case, the costly nature of catalog marketing makes effective measurement a must.
It’s easy to blame the Europeans. Whether it’s the metric system or the way they spell “colour” and “theatre,” they sure seem to enjoy making things more difficult for us Americans. And now they’ve come for our data. The European Union’s General Data Protection Regulation, aka “GDPR,” went into effect on May 25, 2018. Though […]
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