The Psychology of Free Shipping
If you’re not offering free shipping on your ecommerce site, you may want to reconsider. Increasing research shows just how lucrative the bait is.
Articles by Kirstie Watkins
How Food Brands Can Use Marketing Tech to Impact the Bottom-line
Don’t waste time digging in the minutiae — learn how automation software can boost your ROI and give your brand the marketing edge.
5 Food Brands That Are Owning Values-Based Marketing
Millennials continue to make waves in the consumer world with what Forbes refers to as “the Edelman study revealed that 66% of consumers felt customer-brand relationships were one-sided. Nearly 70% believed a brand’s only goal of communication was to increase profits. Since then, companies across the board have been making strides to show their softer […]
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