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Articles by Kirstie Watkins

5 Food Brands That Are Owning Values-Based Marketing

Millennials continue to make waves in the consumer world with what Forbes refers to as “the Millennial Mindset.” This trend of buying behaviors has forced many brands, food companies especially, to reconsider how they approach the consumer. In 2014, an Edelman study revealed that 66% of consumers felt customer-brand relationships were one-sided. Nearly 70% believed […]

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