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Articles by Kirstie Watkins

people at dinner

5 Food Brands That Are Owning Values-Based Marketing

Millennials continue to make waves in the consumer world with what Forbes refers to as “the Edelman study revealed that 66% of consumers felt customer-brand relationships were one-sided. Nearly 70% believed a brand’s only goal of communication was to increase profits. Since then, companies across the board have been making strides to show their softer […]

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