What Marketers Need to Know About Functional Beverages
Consumers are savvier than you think and don’t need you to tell them exactly what your beverage can do for them.
Articles by Daniel Kedinger
Daniel’s a big-picture thinker with pixel-perfect precision. His contributions are creative catalysts that shape strategies and shift perspectives. He helps turn campaigns into conversions, offering solutions shaped by analytic thinking and driven by data. Daniel’s work isn’t done until he’s defied all expectations. He’s spent more than a decade developing award-winning digital marketing campaigns for national and global brands like Cox Communications and TABASCO®. Daniel is especially dedicated to helping food and beverage brands deliver more memorable and meaningful experiences for their consumers.
Confessions of A Food Marketer On How To Measure Success
Proving that a company’s marketing efforts are successful can feel overwhelming and most marketers confess they honestly have no idea what’s working.
Why Listening Is The Best Way To Grow Your Customers’ Value
When 10,000 fans signed up to show their love for Nature Nate’s Honey, they knew they had a rare opportunity to build a team of engaged brand ambassadors.
How to Promote Snacks & Candy in the World of Online Grocery
It may seem that impulse buys are on the decline in a click and collect world, but brands simply need to use new marketing strategies to increase sales.
How to Keep Employees Happy — the HoneyBaked Way
The holidays are busy for food brands. Jo Ann Herold, chief marketing officer of The Honey Baked Ham Company, explains how to keep employees happy.
How Brands Can Use Online Grocery Sales to Grow Retail
Discover ways that brands use online grocery sales to help retail sales while building a growing audience of brand-loyal online buyers.
Perfectly Inconvenient: A New York Restaurant in Mississippi
Don’t be deceived by its small size and southern charm. Thanks to dedicated leadership building employee culture, truly magnificent meals are served in Saint Leo’s unassuming Mississippi location.
Bite-Sized Insights: Millennial Shoppers Who Have Purchased Groceries Online
In 2018, 38 percent of Millennial respondents said that they had ordered groceries online.
Why Food and Beverage Executives Need to Be Involved in Onboarding New Employees
Employee onboarding for most food and beverage brands are handled by Human Resources, there’s a growing trend to shift this responsibility to the executive level.
6 Tasty Food Marketing Trends: What You Need to Know
Explore six big waves expected to hit the food marketing industry this year, and learn how they will impact your annual strategy.
How To Avoid Nine Pitfalls Of Holiday Marketing
Are you ready to set yourself up for holiday marketing success? You can get a headstart by avoiding these nine common pitfalls.
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