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It’s easy to blame the Europeans. Whether it’s the metric system or the way they spell “colour” and “theatre,” they sure seem to enjoy making things more difficult for us Americans. And now they’ve come for our data. The European Union’s General Data Protection Regulation, aka “GDPR,” went into effect on May 25, 2018. Though […]
Millennials continue to make waves in the consumer world with what Forbes refers to as “the Millennial Mindset.” This trend of buying behaviors has forced many brands, food companies especially, to reconsider how they approach the consumer. In 2014, an Edelman study revealed that 66% of consumers felt customer-brand relationships were one-sided. Nearly 70% believed […]
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